Appreciating your customers is a marketing strategy that is beneficial to your business. It is a way of showing their value as customers. It is also a way of developing and strengthening your relationship with your clients.
Customers love to be appreciated, so make it a habit to regard them. Happy and enthusiastic greetings can boost happiness and confidence to your customers as they enter your establishment. On the other hand, saying “thank you” and “please come again” can show your gratitude and respect.
Base on the statistics of National Restaurant Association, rewards and loyalty programs make 52% of customers patronize a restaurant more. This shows that customer satisfaction is service-based strategies. Here are some additional ideas below.
1. Offer awards
Your customers provide almost 20% of your business revenues. They are the primary factor that affects your business, which is why it is important to give your top buyers a little surprise. You can hand out awards on your anniversary like a “Most Loyal Customer” award.
2. Raffle tickets
Who doesn’t love raffle tickets? Show your customers you value their patronage by holding a raffle events at least once a year. The raffle could be for free flight tickets, gadgets, meals or hotel stays.
3. Give gifts
Send out free gifts to your loyal customers especially during special occasions like christmas, new year or even their birthdays. In this way, you create a database on who are your regular customers really are.
When you launch a new product or service, you can give out freebies in addition to this event. Freebies may include as simple as ballpens, ecobags, keychains and caps. No matter what type of freebies you have in store, customers would really appreciate getting something free from you in return.
5. Prizes for a hundred dollar worth of purchase
For customers who love wholesale, why not give them a little recognition by offering prizes for every bulk purchase. This may include giving a $50 worth gift certificate for every $100 or $200 worth of purchase. This will not only encourage your customers to get the gift certificate but also increase your sales as well.
6. Discounts for buddies
Recognize customers who always come in groups. If you own a restaurant business, why not offer a meal set specifically for a number of people. Offer discounts for people coming in groups and they will surely come back again.
Sharing your blessings to charities are also ways of thanking your consumers. Choose a specific charity to which you give your support. Also you can encourage your customers to do the same by allotting a dollar of their payment to their specific charities.
8. Public appreciation
Appreciating or recognizing in public is a good way of showing your appreciation since most people want to be recognized in the open.
9. Thank you cards
Surprise your customers by sending out thank you cards to them on their purchase. This works well for those service-oriented type of businesses.
10. Free services
Having a free shuttle service, free blood pressure check-up or free car wash services will definitely make your customers happy, especially when you do this at random times.
Always remember that the best way to draw and retain your customers is to give them a good service satisfaction. Be sure to give them value even on its simplest means.