After putting up your own business, advertising should never be missing in action. Yes, you can yield good outcomes from paid advertisement, yet it can be too pricey. And with today’s tough economy, it may be in your best interest to learn some ideas on free advertising.
Word of mouth
This truly is the best approach ever in the line of advertising. Not only is it effective, it’s totally free of charge. Just see to it that the services or products you offer are doing great in its endeavor. Unless you have a negative feedback, this kind of advertising will surely bring your business to its doom as fast as it spreads the news. So better meet every customer’s expectation to gain a positive word of mouth.
The classified ads
Every local classified ads section usually offers free advertising. It wouldn’t really hurt if you visit your local newspaper publisher and see if they have one. Avail as many free classified ads.
You can even try the paid ones because they can very cheap, as-in next to free. Or better yet go national and have your business advertisement printed on national paper. Just see to it that the fees are affordable in order not to defeat the term free advertising.
Message boards and business cards
Message boards, where you can leave notes, are usually found in malls or even small shops. If you are a loyal customer at a local shop try asking a sales person, or even the owner, if you can put a flyer on the board or maybe leave a couple of business cards in their counter. You can also do the same or them to return the favor.
Business cards are very useful and effective when attending a particular social event. Basically, it’s a chance for you to meet future customers. Hand over a business card to all your new acquaintance and let them know about the good news.
Make use of the Flyers
Create colorful and fetching flyers with your business logo printed on it. Edit a picture using photoshop and print it on photo papers or even ordinary paper and place it everywhere. And there you have your personalized flyers which didn’t cost you more than a dime.
Take advantage of the many uses of the internet
Indeed, the free advertising approach offered by the internet is boundless. Here are some examples:
- Create a business blog – fill it with contents relevant to your business. Include interesting stories about a client’s experience, testimonial and feedback, or feature your latest products or services.
- Online press release – is equal to newspaper publishing. Not only is it free, it’s also effective. You just have to compose newsworthy articles about your business and convey it online.
- Sign up at social networking sites – like Facebook, Twitter, Tumblr and others. Add lots of friends and share to them the good news. It can really work wonders for you.
- YouTube – who doesn’t love this website? Produce videos befitting your business and associate your blog’s link in it and upload it for free!
After you’ve accumulated a number of customer’s e-add, execute a follow up with the use of e-mail. You can also send these updates about new products or services, discounts and promos. And at the bottom part of your mail, incorporate your signature or business logo.