Having a successful business doesn’t only revolve on producing high quality products nor over-financing to speed up its growth. You should also focus on advertising and marketing. These two are the main components of obtaining more clients and buyers. That is why, knowing your main target market and having an effective advertising is a must.
With that being said, here are some free and relatively cheap ways to advertise your business. Keep in mind that these ideas won’t work on all kinds of businesses, thus you should give yourself ample time to scrutinize each of it.
If you want to have a speedy improvement in your small and growing business, it would be a wise idea to check online classified ads directory. These are sites that enable you to place ads in the form of banners and text. Most classified ads website offers free services, however there are also some that asks for payment.
Most business owners presume that press release is only for the big corporations. Conversely, it’s for all kinds of businesses – big or small. Having your advertisement placed on the extras and online ad spaces would surely create a big impact towards your business. Although this is not as fast as the other advertising ideas, it gives you an assurance that there will be a positive outcome.
If you have tried tons of advertising ideas yet nothing worked, perhaps cross-promotion will. This tip has worked for almost any kind of business. You can submit a proposal to bigger companies to collide advertisements with them. For example if your business is all about smart phones and tablets, you can contact growing artists or their album producers to make an advertisement. This way, you won’t only advertise your products but also their music.
SEO and article writing
Having a passion for writing can also come a long way in terms of advertising. You can write and submit articles about your product, equip it with back links leading to your website. Producing high quality articles with the right SEO level can have a good rank on Google. Having a good rank means more people will be reading your articles and most likely check your website.
Social networking sites
Just like article writing, you can also obtain free advertising through social networking sites. You can create a page of products and services through Facebook and participate in ads pages. Their many Facebook pages that allow people who liked them to post ads for free. You can also include the link of your website on every tweet you do on twitter.
Be a member of business-oriented business sites like LinkedIn. Gain more friends and widen your circle. Aside from learning more tips and tricks from other business people, you also advertise your products and services through email blasting. Send email to your friends containing facts about your business, what you can offer and why they should do business with you. Just ensure that you don’t send emails every day. You want to advertise, not irritate these people.