Companies that want to grow must know how to achieve customer delight or else they will eventually fold. The competition nowadays is so tough that businesses must find creative ways to ensure they attract and maintain customers. The end of the sales process is just the beginning of the relationship as companies must hold on to the client by means of excellent after-sales service.
It is not easy satisfying clients’ needs and wants that is why companies also have customer service department. They handle concerns not only of existing customers but also prospective ones as well. Lots of money is poured into customer service and this is all for the purpose of achieving customer delight.
To ensure that clients stay happy, the following must be made an integral part of any customer service.
Customer service motto
Every company must incorporate in the list of its core values the importance of customer satisfaction. It must be present in the corporate mission and every employee in the organization must be made to understand its importance. It all begins with an idea and later shaped into a reality.
If there is anything that turns off a customer quickly it is an unresponsive sales attendant. A good number of companies even have customer support 24/7 through BPOs to ensure that the needs of their customers are met any time of day.
Understand how they feel
The best way to get on the good side of the customer is to understand how they feel. Learn to empathize with them by putting yourself in their shoes. This way you would be able to feel them and the urgency of their needs.
Nothing beats personalized service. Products by themselves cannot talk and explain so a well-meaning needs-based explanation from a customer service assistant is a big help to customers. Every customer is different and it pays to understand their idiosyncrasies.
In every problem there is a solution and customers must be offered the right answers to questions and issues they posed. There must be no running around with answers as the longer that the customer is kept waiting can translate to loss of confidence.
Every company also has its limitations that the customer must understand. This must be explained properly to them and brought out right from the start to avoid confusion. It could be in the form of limited warranty, lack of available parts for a defective unit or anything that is simply not within the means of the company to give right away. In most cases, they will understand and will be happy to remain your loyal customer.