The perfect answer to pull off an event is to have a good batch of sponsors. Often times, companies don’t finance an entire event. They try to win the support of sponsors who can help them with financing an event. But getting these sponsors is far more difficult than calling a couple of friends to create a surprise party.
With sponsorship, you need to have a good proposal fair terms and conditions. You should also learn the right techniques to get their attention and their positive answers.
Companies that can benefit
Try to put yourself in the other company’s shoes; do you think you will sponsor an event if you won’t even benefit from it? Probably, not. That is why it’s highly relevant to know the companies that can benefit from your event.
These companies will be your main target for sponsorship. Their products should have something to do with your event. If you’re putting an event about living a healthier lifestyle and getting slimmer together, you can contact companies that sell energy drinks.
You can also research the marketing goals of various companies to get a hint.
Create a persuasive proposal
The next step is to create a persuasive proposal. Be sure that it does not revolve around you, your company and your event. The sponsors should also get a fair share of benefits.
A perfect way to create a persuasive proposal is to start it with a story, something that reflects on the mission of your event. Then you should make a clear description on what you want to do, what are the benefits of this event for you and for the sponsors and describe the demographics.
You should also “ask the money” at the last part of your proposal.
Contact the right person
Instead of giving your proposal to the HR department, you should go and ask for someone from the marketing department. They are the people who are experts when it comes to this.
Talking to the right people is quite noteworthy because of your proposal didn’t reach their desks then most probably they will never see it.
Be open to any suggestions
Instead of mandating everything, you can also inform the sponsors that you’re extremely much open to hear their suggestions. They could submit their proposal or schedule a meeting where both parties can meet halfway. Keep in mind that companies have different missions and goals; thus you should be more considerate if you want to get their sponsorship.
Guarantee a long-term connection
Most companies give more importance to long-term partners rather than getting a new one every time. With that, being assured, the long-term partnership can truly do the trick.
Getting the interest of various sponsors can be a tremendous challenge especially for beginners. You will have to study each company carefully and gage what they expect to see in your proposal. Despite that, there are still some tips you can do in order to alleviate the difficult challenges.