You’ve just started your own business. You’re confident that you’ll succeed until you stumbled upon your competitor’s website. Both of you have small, local businesses, and yet he has a website and you don’t.
Do you actually need to build your own website? Here are five key questions to help you decide if your business needs a website or not.
Why do I need it?
The answer is easy: everyone is online. You can get almost anything and everything from the World Wide Web. And this includes possible publicity for you, and more money in your bank.
Having a website opens doors for your business. It doesn’t matter if you have a small business or an entire corporation. It also doesn’t matter if you’ll be selling online or not. What matters is that your business becomes accessible to millions of possible customers and referrals.
Why don’t I need it?
Just because, your competition has a website, doesn’t mean you need to have one, as well. Many small business owners believe that it’s a waste of money. They also believe they don’t have the resources and the manpower to maintain it.
Plus, too much publicity can do more harm than good. If a single customer becomes dissatisfied, and he posts something to discredit your company, it will spread like wildfire. Then you’ll have to spend so much to build up your reputation again.
What can I get from it?
As mentioned above, your venture will be open to the public. Provided that you have an interactive website that has superb content, people will flock over your website. It will be easy for you to get feedback, plus you’ll get customers’ email addresses.
If you have a new product, it will be easy for you to call people’s attention and advertise it effortlessly.
How do I handle/manage it?
A website is not that hard to maintain. You only need a person who is well-versed in the works and advertising your website. You can use search engine optimization to maximize your publicity and popularity online. You can hire someone to do this (this will surely cost more), or you can learn the works yourself.
How much would it cost?
It’s a known myth that creating and maintaining a website cost thousands of dollars–it actually doesn’t. It will cost you, that’s for sure, but not so much as everyone says. You can hire a specialist to create the website for you, or you can create it all by yourself. That way, you can save up on the labor costs, but make sure you’re well-versed with computers and the internet.
Whatever you spent on the creation and maintenance, you’ll easily get back once the customers see your website.
Half of the small businesses in the country do not have websites. They believe in many myths, and they think they need to prioritize something else. But then, the world is continually being dependent on technology. Soon, the internet will be the number one source of information worldwide. Doesn’t that say something?