When venturing into a business, a significant cost is usually involved in the customer acquisition process. Also, in the long run, it is not only the quality of your products or services that will determine if your new found customers will keep coming back.
Excellent customer interaction and sincere concern are also relevant. These will not only help satisfy your customers but also enhance customer retention. A loyal group of clientele is what every business needs to become well established.
Here’s how you can transform intermittent shoppers into loyal customers:
Execute what is promised
There is nothing that frustrates customers more, than making unrealistic promises. Make sure to deliver ordered goods or services within the agreed period. It is also a plus factor if you can fulfill what has been arranged ahead of time.
Deliver more than what is expected
A reliable technique to gain loyal is by providing them with answers and information ahead before it is even requested. Foresee what your customers will most probably need and supplement it.
Be sensitive to your customers’ attention. Solicit for their opinions, if they don’t openly suggest it to you.
Perform what is expected
Always adhere to the proper work ethics in every situation. Be tactful. Value time as your most precious commodity. Arrive for an appointment on time and answer messages and phone calls promptly.
If possible, provide recommendations to your customers and supply information about it and that it comes from you.
Send a written note of appreciation to your customers especially those who choose to do transactions that have bigger cost, as well as, those with smaller cost. Do this regularly to increase customer retention and loyalty.
Stay connected with your clients
If your clients sense that you value them, they will not forget you. Send note cards, emails, and business postcards on a regular basis. Giving phone calls are also an effective way to make them feel that you value their partnership with your business.
Help your customers learn
Provide or send them useful articles and information. However, make sure that the stuff you will be sending are those that interest them. Helping your clients and customers learn new information is a useful way to make them feel that they are important to you.
Your customers will find your product or service more appealing if you provide information and instructions on how to operate or use it. Make sure to provide detailed information on how stuff work.
Be prepared to work with your client
Give adequate time to address what your clients require of you. Give time to accompany or train them and be ready to dedicate an extra time when the need arises. For sure such sense of responsibility will never be forgotten. It will also increase your chances of being recommended to other clients, as well.
Customer retention can be challenging with all the strategies that are also currently used by your competitors. However, if you are sincere and find joy in what you are giving, it will surely pay off in the end.