You just made an impressive website that offers so much to the world. But no one seems to pay any attention to it. How do you get people to look at your site and stay there?
Here are 5 positive ways on how to get leads for your website.
Review your content
What’s the first thing your audience sees when they visit your website?
Web design is your front line, so make sure it’s reader-friendly and gives that “wow” effect. If you cannot engage your audience with the design, then you’ve lost half the battle already. Understand that web design is important, and make it a priority.
Check your content, as well. Make sure everything is concise and straightforward, but designed for conversation. Always make sure you have your contact information on every page. You can even have a list of FAQs.
The average net user takes only a few minutes to browse web content, so make sure he gets everything he needs within that time. BlogCritics has an extensive article on content writing that you can read to have an idea.
Engage in Search Engine Optimization
Search engine optimization (SEO) primarily employs the use of keywords in your content so that your site will appear on the top sites in search engines. The entire thing might be too technical, but you can always employ an SEO firm online. They will make sure you get your site on the top 10 in search engines.
Of course, if you don’t have money to spare, then you can make time and study the basics of SEO and how it works. You don’t have to pay anyone, but it will take some effort on your part.
Use social media
Facebook, Twitter and Tumblr are only a few of the social media sites that people spend long hours on. Make sure you use social media to advertise, and lead netizens to your website.
Write reader-friendly content and have a few friends help you out by sharing and re-posting. Just don’t spam these sites, though.
Never underestimate the power of blogs
The blog is an informal setting where you can share whatever you want. It adds a personal touch into written contents, that’s why people love reading blogs.
Write short articles on blogs, ezines, or newsletters and include links to your website. Ask help from your friends. The more articles there are on the net, the better it is for your website.
Pay per click ads (PPC ads)
Nothing beats old-school advertisements. Use Google Ads, as they are the most user-friendly, or other Pay-Per-Click ads.
Check your budget and invest in advertising. More ads on your space generate a feeling of authenticity and popularity for your site. Portent.com gives a detailed explanation of PPC ads.
There’s only so much a person can do to optimize their websites and generate more views. You can advertise all you want, but it all boils down to your content still. Always make sure your content is at its best. Invest on editors, and people who will write exceptional content for your website. Make sure your friends spread the word, too. Word of mouth is still the best form of advertising.