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How to Start a Survey Company

How to Start a Survey Company PhotoIf you love surveys and you want it to be your business, then you must know on how you can start one. Running a survey company could be a lucrative source of income. Since there are a lot of people around the world who answer surveys to be entertained and for income, opening a survey company is a good business move.

With a little start-up money, you can assist different businesses on how they can understand their consumers about what they truly want and get your portion in return. Here are the ways on how you can start a survey company.

Understand a survey design

This is an important part to establish the research quality. To start a company, one of the things that you need to understand is a survey design.

Online survey tools

Search for online survey tools that you can use in creating surveys. There are a lot of sites that can give you what you need when it comes to software and formats for generating surveys. Here are some of those

  • Constant Contact
  • Survey Gizmo
  • Survey Monkeys
  • Zoomerang

Make a business plan

After registering your business with the state’s business office, you can proceed on coming up with more business plans. Figure out on how you can price your survey designs as part of your business.  Derive with the final list for your products and services that you will provide. You can also consider selling additional services such as evaluation of results, administering data and compilation.

The price-list

Upon deciding the roster of the products and services you plan to provide, come up with final price list. Include on how you can receive payments and try to suggest different payment methods such as credit card or via PayPal.


Before engaging with different marketing techniques, create a logo for your site. You can hire a graphic designer for this kind of job. Check on different websites or create your own site for advertisement. Post links to your sample surveys for clients. Another way is by sending e-mail newsletters and taking advantage of different social media applications. You can also cite all the benefits that a client will obtain if they closed a deal with you.

Gathering the pulse of consumers is important for a lot of companies nowadays who are in a competition. This is the right time to get yourself involved and making money by starting a survey business.