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How to Write a Letter Requesting Sponsorship

How to Write a Letter Requesting Sponsorship PhotoRequesting for sponsorship could be an easy task knowing that all you need is a pen and paper or a computer perhaps. However, when you go down into writing the letter, there are a lot of things that you need to remember in order for your request to be professional, credible, sincere and presentable.

After you have narrowed down to a short list of potential sponsors for your charity, foundation or a cause, check among those is the one that shares almost the same mission, vision and goals as yours. The next step is to start writing a letter of sponsorship requires. Here are the steps to get this done.

Remind yourself of the proper format

If you get your memories to go back on your primary school days, you must have been taught that a letter must be written down in proper format.  The date goes first and should be placed in the upper right-hand corner while the name of the recipient, company, address should be written down on the left side. Follow the correct use of line breaks, the position of the greeting, paragraph and leave enough space for your signature. You can follow different formatting ideas or templates.

Introduce yourself

Respectfully greet then intended recipient and introduce yourself. Include your affiliation or the name of the company that you’re working for. Indicate that it is a non-profit organization along with its function and goals.

Explain the purpose and make the request

After a brief introduction, clearly explain the purpose of your writing. Inform the recipient that you are requesting for sponsorship about a certain project or event. Include the nature of sponsorship and why you need it. Make sure that you are using polite words and that the letter doesn’t sound demanding.

Make a quote

Help the possible sponsor to decide on what you exactly need. Include the amount of money you’ll need from him and inform what it’s for. You also have to offer an exchange that you can give out such as announcements, online ad or free banner display.

End the message

Ask your potential sponsor to contact you for feedback. Leave your contact number, email address or office address. Thank the reader for taking time to read your letter and end it with your signature. Proofread to see if there are mistakes and once done, send the letter or give it personally. If you have an excellent handwriting, it is fine to just write it down using  a pen and paper otherwise, type it in a computer then print.

After it has been given to the potential sponsor, all you have to do now is to wait. Make sure that you’ve got another potential sponsor on your list in case that your request has been declined.