Writing an impeccable sales letter is indeed particularly valuable. Opposing what others think about it, a real estate sales letter is considered as one of the key elements of a business. A dull and unsophisticated one will catch no one’s attention. Hence, you have to be extra creative when writing a sales letter of any kind.
There are certain techniques to grab the full attention of your readers successfully. Read along and discover these techniques.
Create a draft
Just like any other letter, a real estate sales letter should first be written in a draft. Despite that, you have to keep your draft short to stress that your entire letter should be short and concise. This way, you’ll be able to keep the reader’s attention and your message will be relayed successfully. Your draft should also be in the right order, to avoid creating a disorganized letter.
Bullets can grab attention
About 95% of readers are said to prefer articles with bullets. With that being said, it’s also a brilliant idea to incorporate bullets in your real estate sales letter. This way, your letter won’t look like a high school essay. Bullets are also helpful in indicating key points.
It may sound informal, but experts claim that formality cannot assure you that your readers will spend time reading your letter.
Get a real stamp
Because this is a real estate sales letter, you have to ensure that it seriously looks like a professional letter. Spending a few cents for a stamp is unquestionably worth it. People don’t often realize it, but readers give extra attention to letters that look more professional than to those ordinary and plain envelopes.
Now, to the content. Aside from steering away from the boring side of a letter, you should also ensure that you’re providing good information. News such as mortgage rates, a new school opening and information about the local sales market are only a few of the many types of facts you can include in your letter.
Bear in mind that a real estate sales letter is not about you nor your company; it’s about the connection of the readers and the information in the letter.
Add in your business card
Although you already have information in the letterhead, still it’s more professional to include a business card in the envelope. Of course, you want things to be easier for your readers, and slipping in your business card to their wallets it quite easier than copying your information to their mobile phone.
An ending that will cause action
Lastly, end the letter with a line that will let your readers do the action. Aside from the personalization, you should ensure that your readers will do more than just reading.
A real estate sales letter is indeed a powerful way to connect with ordinary people. This helps you establish a stronger bond with people who can potentially help you succeed. That is why writing an informative and engaging letter is extremely essential to ensure that your extra efforts will be worth it.